Nike Music Shoe, flexing the Nike Free
Brand new week and I thought I’d share this rather cool video I found via Guy Kawasaki’s Twitter account yesterday, an ad by Nike to promote it’s Nike Free Run+ Shoes. It’s a music collaboration between W+K Tokyo, GROUNDRIDDIM and Rhizomatiks, and performed by HIFANA.
It looks a bit dubious at first, but I think it’s possible considering what kinds of these these music collectives and individuals have been able to do in the past. If anything else, I think it’s just pretty cool.
My favourite part of the ad is the closing line (hehe):
The Nike Free Run+ is absolutely a running shoe. Shoes sold at retail will NOT makeï»¿ music when bent or twisted.
Have a great week ahead folks!
p/s The picture above curi-ed from today and tomorrow.
9.21am Malaysian time (+8 GMT)