Niki Cheong blogging

Nike Music Shoe, flexing the Nike Free

Nike Music Shoe

Brand new week and I thought I’d share this rather cool video I found via Guy Kawasaki’s Twitter account yesterday, an ad by Nike to promote it’s Nike Free Run+ Shoes. It’s a music collaboration between W+K Tokyo, GROUNDRIDDIM and Rhizomatiks, and performed by HIFANA.

It looks a bit dubious at first, but I think it’s possible considering what kinds of these these music collectives and individuals have been able to do in the past. If anything else, I think it’s just pretty cool. :)

My favourite part of the ad is the closing line (hehe):

The Nike Free Run+ is absolutely a running shoe. Shoes sold at retail will NOT make music when bent or twisted.

Have a great week ahead folks!

p/s The picture above curi-ed from today and tomorrow.

9.21am Malaysian time (+8 GMT)

Discussion (1)

There is one response to “Nike Music Shoe, flexing the Nike Free”.

  1. [...] This post was mentioned on Twitter by Niki Cheong, Find Futsal Malaysia. Find Futsal Malaysia said: RT @nikicheong On my blog: A video to start your Monday. Nike music shoes! http://bit.ly/97Zb1A @nikemy [...]

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